CMO: A CMO (chief marketing officer) is a C-level corporate executive responsible for activities in an organization, The CMO leads brand management, marketing communications , market research, product marketing, distribution channel management, pricing, and customer service. Chief marketing officer (CMO), also called a global marketing officer or marketing director, is a corporate executive responsible for marketing activities in an organization.
ROLE OF CMO‘S:
The CMO must quickly react to the changing market conditions and competitive dynamics as needed, the company’s strategy and execution plans based on real-time market scenarios. A CMO’s primary responsibility is to manage the return on investment (ROI) of their company’s marketing efforts. CMO also responsible for brand management , marketing communication , product development and market research . Cmo also develop market segmentation, competitive analysis, market intelligence, prospecting, lead generation and pricing strategies.